GrandVoyage

I was involved in adaptating the visual content of the travel agency GrandVoyage following its rebranding, designed by Mario Eskenazi, as part of my university internship.

Year

2024

My role

Graphic Design
Social media
UX & UI Design
Google Ads Banners
Brand Identity
Newsletter design

Software

I led the redesign of the brand's newsletter, aligning it with Mario Eskenazi's visual identity and taking inspiration from Lasse Johnsen's concept for the website design.

Google Ads

I also contributed to the design and development of Google Ads display banners in multiple formats and sizes, adapting ensuring consitency across various dislay requirements and responsive layouts.

Additionally, I prepared design proposals for the marketing department and developed customizable templates in Canva, allowing the team to efficiently adapt and update content as needed.

Posters

Created poster designs following the art direction established by Mireia Roda, ensuring visual coherence with the overall creative vision.
Incorporated customized use of the brand's typeface alternates to achieve cohesive layouts and visually striking compositions to enhance visual armony and create engaging, playful shapes, following the brand's wordplay and subtle French-inspired tone.

Travel guide

Adapted an existing travel tips and advice guide to fit the new brand identity, updating its layout, typography, and visual elements to reflect the rebranding and maintain consistency across all communication materials.

Before the rebranding

As mentioned, the brand underwent a rebranding, but I also worked on creating content for the previous visual identity. I began by developing a brand guidelines manual and worked on designing and adaptating content to make it more visually appealing and coherent.

This proposal also included design changes and drafts for both the website and email communications design, redesigning content blocks, buttons, and layout elements to enhance usability and aesthetics.
Additionally, I developed a proposal document outlining the suggested changes, including measurements and specitifactions to ensure consistency across all platforms.

I also produced Google Ads banners and other visual materials aligned with this previous style.

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